Strategic Marketing Management
Crafting Visionary Marketing Strategies for Sustainable Business Growth"
1. Course Information
Code: MAR01
Learning Objectives:
Understand Strategic Marketing Fundamentals
Master Market Analysis and Consumer Insights
Develop Effective Marketing Strategies
Enhance Branding and Digital Marketing Skills
Implement and Measure Marketing Performance
Target Audience (who should attend): Mid-level to Senior Marketing Professionals, Business Owners and Entrepreneurs, Managers and Executives, and Aspiring Marketers.
Training Methodology:
Instructor-Led Sessions
Participant-Centered Learning
Role-Playing Exercises
Case Studies
Table Group Discussions
10x10 Marketing Plan
Target Competencies:
Ability to design and align marketing strategies with overarching business objectives and market dynamics.
Expertise in using research tools and data analysis to understand consumer behavior, market trends, and competitor strategies.
Proficiency in creating and managing strong brand identities, value propositions, and competitive positioning for market differentiation.
Capability to leverage digital platforms, data-driven insights, and innovative approaches to implement effective marketing campaigns.
Monitoring marketing metrics, evaluating campaign performance, and iterating strategies for sustained success.
Language: English
Category: MAR - Marketing and Lead Generation
Certificate From: Certificate of Completion from EMIC Training
Course Venue: TBD
2. Course Outline
Day 1: Introduction to Strategic Marketing
Module 1: Fundamentals of Strategic Marketing
The role of marketing in organizational strategy
Difference between tactical and strategic marketing
Module 2: Market Research and Analysis
Primary vs. secondary research methods
Tools for market research (surveys, focus groups, analytics tools)
Analyzing competitors and market trends
Module 3: Consumer Behavior Insights
Consumer decision-making process
Psychological, cultural, and social influences on buying behavior
Segmentation, Targeting, and Positioning (STP)
Behavioral data and its role in strategic decisions.
Day 2: Marketing Strategy Development
Module 4: Marketing Strategy Development
Setting marketing objectives and KPIs
SWOT analysis
Competitive positioning and value propositions
Integrating marketing with business strategy
Module 5: Branding and Positioning
Brand identity and equity
Strategic brand management
Differentiating through branding
Positioning your brand for competitive advantage
Module 6: Digital Marketing Strategy
Creating an integrated digital marketing plan
Data-driven marketing decisions
Social media, SEO, content marketing, and email marketing
Day 3: Marketing Implementation and Operations
Module 7: Marketing Implementation and Operations
Aligning teams and resources for successful implementation
Budgeting and resource allocation
Managing marketing campaigns
Tools and platforms for marketing operations
Module 8: Marketing Metrics and Performance Analysis
Key marketing metrics (ROI, conversion rates, customer lifetime value)
Analytics tools and dashboards
Adapting strategy based on performance
Continuous improvement in marketing strategy
Module 9: Case Study and Group Exercise
Review of successful strategic marketing campaigns
Group activity: Develop a marketing strategy for a hypothetical company
Presentations and peer feedback
4. Registration and Payment Terms
Price: BHD 525.-
Registration Deadline: 3 business days from the training date
Payment Terms: 50% Deposit: Required to confirm registration. Remaining 50%: Due at least 3 business days before the training date.
Payment Methods: Accepted methods include bank transfer, online payment (via a payment link), or check.