Sales Masterclass
Improving your sales techniques and building better sales conversion strategies
1. Course Information
Code: SCC03
Learning Objectives:
Develop a Strategic Sales Mindset
Enhance Communication and Negotiation Skills
Master the Art of Value-Based Selling and Closing
Build and Sustain Long-Term Customer Relationships
Leverage Technology and Metrics for Sales Excellence
Target Audience (who should attend): Sales Professionals, Sales Managers and Team Leaders, Business Development Professionals, Entrepreneurs and Small Business Owners, Customer Success and Account Managers.
Training Methodology:
Instructor-Led Sessions
Participant-Centered Learning
Role-Playing Exercises
Case Studies
Table Group Discussions
Personalized Action Plans
Target Competencies:
Sales Strategy Development
Sales Targets Setting and Achieving
Communication and Interpersonal Skills
Negotiation and Objection Handling
Closing and Value-Based Selling
Customer Retention and Relationship Management
Language: English
Category: SCC - Sales and Customer Centricity
Certificate From: Certificate of Completion from EMIC Training
Course Venue: TBD
2. Course Outline
Day 1: Sales Fundamentals & Strategy
Module 1: Understanding the Modern Sales Landscape
Introduction to Modern Sales
The Buyer’s Journey & Sales Funnel
Building a Customer-Centric Sales Strategy
Module 2: Mastering Sales Communication
Active Listening Skills
Questioning Techniques for Sales
Building Rapport and Trust with Clients
Module 3: Creating Value-Based Pitches
Value-Based Selling
Structuring an Effective Sales Pitch
Presentation and Storytelling Skills
Module 4: Sales Targets and Metrics
What are the Key Metrics in Sales Performance
The 7 Factors to Increase Sales and Profits
Day 2: Advanced Sales Techniques & Closing
Module 5: Negotiation Skills for Sales
Preparing for Negotiations
Key Negotiation Techniques
Dealing with Price Objections
Module 6: Mastering the Art of Closing
Recognizing Buying Signals
Effective Closing Techniques
Creating Urgency Without Being Pushy
Module 7: Building Long-Term Customer Relationships
Post-Sale Follow-Up Strategies
Customer Retention and Upselling Techniques
Module 8: Leveraging Technology in Sales
Sales Automation Tools
Data-Driven Sales Techniques
4. Registration and Payment Terms
Price: BHD 350.-
Registration Deadline: 3 business days from the training date
Payment Terms: 50% Deposit: Required to confirm registration. Remaining 50%: Due at least 3 business days before the training date.
Payment Methods: Accepted methods include bank transfer, online payment (via a payment link), or check.